When an order was placed by the dealer on the FDRS system, the data was first stored on the external Domino server, after which it was replicated to the internal Domino server. Strategic management, Marketing plan] Research Papers words It also makes it possible for non-ERP clients to have access to the information via the Internet, utilizing time, money and computer resources effectively. In case of severe risk, an immediate sales stop or recall can be set in motion. This is the Marketing Strategy of IKEA shows how the brand has transformed itself from being a product based company to positioning.

This Strategic Planning Case Study illustrates how Developing and Implementing a Strategic Plan can contribute to increased profitability and company focus for a Information Technology Electronic Commerce Countries: IKEA has a generous return policy, and customers have at least The interface protects the ERP system and allows it to function at peak efficiency, while still allowing access via the Web. One of the most challenging aspects of the implementation seemed to be the complexity of the Lotus and Domino scripts.

icmr mercedes benz case study

The free flow of information enables links between the traditional business processes, by directly connecting parts of the value chain, like customers and factories, that would not normally interact with one another. Also, to get the best results, the Domino server was an optimised subset of the ERP table set [17]. The company also believed that the marketing and customer satisfaction aspects outweighed the significance of more traditional cost-based benefits.


One of the most challenging aspects of the implementation seemed to be the complexity of the Lotus and Domino scripts. Mercedes Benz’s E-Biz Solution: It is not intended to illustrate either effective or ineffective handling of a management situation. The document describes the strategic environment of IKEA.

Therefore, an interface is created between the ERP system and, the outside world, through the Web technology. Third, as the vehicles were assembled in the US, they could be distributed to Canada and Mexico more efficiently.

Chat with us Please leave your feedback. The vehicle ordering and factory reservation data were coordinated with each other when the back-end database uploaded the data to the internal Domino server. The company also seemed to gain strategic marketing benefits from the FDRS program, as it was able to establish Mercedes-Benz as a premium brand.

Case Studies and Management Resources

We built a solution with some very advanced communication linkages. Case Study Volumes Collection. The programmers and end users must set these tables to match their business processes.

All messages entering or leaving the intranet pass through the firewall, which examines each message and blocks those that do not meet the specified security criteria. Mercedes Benz’s E-Biz Solution: It then routed them into the appropriate stage of the FDRS.

Icmr mercedes benz case study – Backdrop

Strategic marketing planning for radically new products, The back-end of the FDRS was equipped with an Oracle database that updated the internal Domino server database with order information.

First, labor costs in the US were almost half that of in Germany. IKEA focused on marketing communications.


Data replication between the Lotus Notes servers happened every 15 minutes and data ic,r with the back-end database three times per day. In Januarythe factory started production at partial capacity and by the end of the year, it was producing at full capacity. The Factory Delivery Reservation System. We think that having the factory delivery program available to Mercedes customers adds to the overall experience of the customer.

Mercedes puts its customers on the factory floor, houns ITSY click mercrdes the button below, and select the case from the list of available cases: This application involves a lot more than having our dealers fill out a form and submitting it.

icmr mercedes benz case study

Ikea, marketing communications – case study winner: This coordinated the production and delivery information. Information Technology Electronic Commerce Countries: The dealers and suppliers had a user-ID and password, which the system recognized. Daimler Benz wanted to attract customers below 40 years of age, who wanted a rugged vehicle with all the safety and luxury benzz of a Mercedes. The Factory Delivery Reservation System. Enter your search terms Submit search form.

Mercedes Benz’s e-Biz Solution: